Women Leaders in Sports

The third chapter of a movement. Making National Convention feel as big as the room it fills. THE CHALLENGE Women Leaders in Sports is among the most prominent networks for women executives in sports. Each year they host a national convention in a different US city and develop a coinciding theme that needs to do more than brand a conference – it has to meet women where they're at in the world of business/sports. It's not easy etc. FORWARD is the third installment of a thematic trilogy that began with "Women Belong in Every Room," inspired by RBG. continined with "Own It," and needed to land with the weight of everything that came before it while pushing the narratively decisvely aheah. THE APPROACH Starting from audience insight and exec-level collaboration – including direct involvment with CEO (Women Leaders) and Co-Founder (Global Prairie) – we developed the full thematic world for FOWARD. That meant concept developemtn, theme narrative / yearly progression storytelling, audience pillars, environmental design and video production/animation. AI is embedded throughout: Runway for environmental mockups and concept visualization, Claude and Copilot for trilogy narrative refinement and exec journey mapping. It's not just a theme, it's a creative system built to live across every surfvace of a national convention. THE RESULT: FORWARD closed a triology that began with "Women Belong in Every Room" – three years of sustained thematic creative direction for one of the most visible conventions in women's sports leadership. Creative developed at exec level with co-founder involvment throughout.