I’m Lexi VandeVen. A creative director based in Kansas City.
I build ideas into systems: campaigns / brands / experiences designed to feel lived in, not just looked at. I use AI as a tool for exploration and expression, helping move ideas from concept to reality faster while keeping taste, craft, and judgment at the center.
Welcome.
( About me )
I've spent 11 years building things that didn't exist yet — brands, creative systems, departments, and now a business of my own. I lead across art direction and copy because I think the best work happens when those aren't separate disciplines.
I'm drawn to complexity. The briefs where the answer isn't obvious, the categories where creative has been underestimated, the moments where someone needs to define what the work should even be before making it.
Lately, that thinking has extended to AI. Not as a tool, but as a shift in how creative work gets made. I'm interested in the difference between AI creative work and AI creative strategy. One makes things. The other changes how things get made.
That's where I do my best work.
What i do
Creative Direction
Brand Strategy
Campaign Systems
Art Direction & Copy
TV & Video Production
AI-Integrated Workflows
Experiential & Environmental
Work experience
Extras
In rotation
dinner parties with unnecessary details,
niche typography accounts,
creative work that still holds feeling,
interiors that feel collected over time,
cut flowers and garden projects
long drives with music,
or giggly squad playing too loud.
What i'm listening to