I’m Lexi VandeVen. I build brand worlds, visual systems, and experiences designed to feel lived in, not just looked at. Welcome.
( About me )
I've spent 11 years building things that didn't exist yet — brands, creative systems, departments, and now a business of my own. I lead across art direction and copy because I think the best work happens when those aren't separate disciplines.
I'm drawn to complexity. The briefs where the answer isn't obvious, the categories where creative has been underestimated, the moments where someone needs to define what the work should even be before making it.
That's where I do my best work.
What i do
creative direction
Brand strategy
Campaign systems
Visual Identity
Art Direction
Storytelling
Experiential concepts
Integrated channel planning
Work experience
Leadership, learning & community
In rotation
dinner parties with unnecessary details,
niche typography accounts,
creative work that still holds feeling,
interiors that feel collected over time,
gardening for the tactile reset,
and long drives with music
or giggly squad playing too loud.
What i'm listening to
Paula Scher